We keep personal data only as long as we need it to run the service for you or to meet a legal obligation. The windows below apply per class of data.
| Data class | Retention |
|---|---|
| Account + business profile | Life of the account, then deleted after the 30-day recovery window on closure |
| Conversations + agent memory | Life of the account; deleted with the account |
| Customer / CRM / finance records you add | Life of the account; exportable any time, deleted with the account |
| Invoices + payment records | Retained 7 years after issue to meet UK tax/accounting law, even after closure |
| Audit logs + consent records | Retained as immutable records for up to 7 years (legal/compliance evidence) |
| Marketing/contact data (non-customers) | Until you unsubscribe or request erasure |
| Operational + error logs | Up to 90 days, then purged |
| Distributed rate-limit + transient telemetry | Hours to days; purged automatically |
On account closure
Deleting your account starts a 30-day recovery window; after it expires we permanently erase your data, keeping only what law requires (e.g. invoices for 7 years) and an anonymised deletion-audit proof. You can export everything first via GDPR Export. See the privacy notice for your full rights, or email us.